Ephemeral tattoos, a new marketing method for businesses

Ephemeral tattoos are invited into marketing. In this holiday season, companies must compete in inventiveness. They must notamment attract new customers and make people talk about them. Advertising communication has always existed. There are many ways to communicate. The objective is to mark the minds of customers. Hasinsi through various events,whether in trade fairs, on the occasion of the launch of a new product of a well-known brand, or the opening of a new brand, all means are good to make its place on the market.

Reinventing the advertising communication of large groups with ephemeral tattoos

To communicate and advertise your business, you have to think about marking your customers in B to B as well as in B to C. Valuing and selling the image of your company is important. Thus, advertising objects should not be left to chance. IThere is communication through television spots or advertisements in newspapers. However, the most effective solution is to offer a product in the image of the brand to make itself known. Cthe objects on the brand are “goodies”. There are many.

There are thus tote bags that are offered in salons with their share of advertising brochures, des pens, pins or notebooks. Samples of products pIt was also interesting to introduce customers to the brand. In short, there are a multitude of ways to show your brand. With the new solution of ephemeral tattoos, originality is required. And the more orignial the concept, the more it marks the spirits.

The goodie solution is a solution that pays off. However, it is not always accessible for all companies. Indeed, it must be said that it represents a certain investment. Even if it remains although it is already cheaper than advertising communication on television it still represents a certain budget. The objective of such communication is to be able to offer these communication media to as many people as possible.. Thus the brand will be visible and it will have more customers.

This is why companies are looking for new, more original solutions to communicate. Ifthey are available, the prospectuses are not read. Goodies are left out. They are therefore turning to more playful products. at like those of tatouages-temporaires.fr,which are appreciated and which can not “take the dust”. This is how ephemeral tattoos found a new market. They are now aimed at companies, large groups and special events for advertising purposes.

ephemeral tattoo company goodies
Goodies are more and more unusual to mark the spirits

A low-cost solution that affects young and old

Ephemeral tattoos are known thanks to the success of a famous brand of chewing gum. The latter offers in its papers models of temporary tattoos. Thus many companies specializing in tattooing have started to offer the installation of quality ephemeral tattoos. For an affordable price, the general public can go to an institute and have a pattern on the skin for a few weeks. A concept that appeals to a wide audience, and which has clearly spread to other sectors.

Some wholesalers have embarked on the design and manufacture of ephemeral tattoos. They propose to the big brands to create their motif, to be distributed on the occasion of a specific event of their activity. Thus, companies such as Temporary Tattoos cater exclusively to major brands. She offers them to make the pattern of their choice and the manufacture of the tattoo in large quantities.

Thus, companies can communicate at a lower cost. Thanks to the originality of the support they can make a greater impression. They offer an advertising medium in tune with the times. These ephemeral tattoo wholesalers therefore produce personalized ephemeral tattoos. They take into account the health constraints related to the distribution of cosmetic products.

Given the success of this new method of communication for large companies, there is no doubt that salons and other companies that intend to turn to personalized ephemeral tattooing will succeed in their future marketing operations.

Audrey KOZACZKA
BORDEAUX Business

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