The Great Junction 2017, from the playful and immersive digital

Last year, Digital Week and the Great Junction punctuated “Digital, a lever for growth”, between connected commerce and territorial digital ambitions. One could think with satisfaction that France, and in particular Bordeaux, had indeed entered the digital revolution on its own, with companies increasingly sophisticated and involved, a new impetus for the French economy. We washed up, the upheavals of the traditional economy, very sensitive to the heart of retail trade during the holiday season and, more recently, winter sales, seem to indicate that the situation has changed, certainly, but perhaps not (yet) in the right direction, leaving the place to pure “historical” players (such as Amazon, whose turnover related to Christmas sales has literally exploded…), and finally little room for the common French companies.

Yes, digital, then digital, are increasing and there is a questioning of established business models. Many are getting their way, riding the digital wave, seducing investors and letting go, it seems, of innovations in complete freedom, and we can only rejoice. However, the majority of French companies, as evidenced by the recent Deloitte report,have not yet taken the digital turn.

The edition of the Grand Junction 2017 (registrations and program here),organized in partnership with FrenchTech Bordeaux, City of Bordeaux and Bordeaux Metropole,will be held on March 8th at the Palais des Congrès. An event that took the side this year of playfulness and technological advances; more consensual economic worlds: animation, transmedia and virtual reality. Women “entrepreneurs” will also be in the spotlight, with the intervention of Marie-Christine Bordeaux, on behalf of Bordeaux Aquitaine Pioneers.

This fourth edition takes place as the opening of Cartoon Movie , a European event around animated film and digital image (dates: March 8-10 at the Palais des Congrès). Enough to allow the general public to gradually take ownership of these universes that integrate into their customer journey, and in turn, to make business leaders aware “by the voice of the people” of the stakes related to the expectations of their customers and potential prospects, while freeing up for some undeniable business opportunities.

As for growth via Digital, it is a shoreline that is shrinking as we get closer. What’s the problem? the explosion of social networking – inducing ipso facto reduced visibility, the increase in advertising costs, the increase in technical requirements related to the “Google criteria” of quality of websites, and consequently, the difficulty to make a place for only natural referencing … The gathering of professionals from the digital economy and the “traditional” economy within Digital Week is a course to be maintained, but it must be careful not to maintain divisions that no longer need to be. “Benevolent” pedagogy is the key word, beyond “the internet, a magic engine of growth”.

We are still a long way from the Digital Promised Land.

 

Alexandra Zwang – Bordeaux Business

Sources:

Program and registration The Great Junction 2017

French Tech Bordeaux

Abonnez-vous à la Newsletter