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Entrepreneurship in the Age of Data

Data-driven attribution, open data, cloud…

Behind every message or piece of information, you have to understand that there is a complex data center. Thus, if the circulation of data was already essential, today following the context of the health crisis it has become the key. Indeed, following the implementation of remote work, the proper flow of data is crucial for companies but not only. The good flow of data contributes to the country’s economic ecosystem.

The complexity of the language that surrounds digital data tends to mask the centrality of its function. Today’s economy is essentially a digital economy. Thus, data, the true DNA of the company, is information that must be carefully preserved. In addition, the regulations on this subject are increasingly demanding and binding. In this sense, it is then necessary to introduce the need to talk about data within national and local companies. Thus, on June 4, Bordeaux Business met Saïd Ait-Ouaraz and Mariano Togni, territory managers of Arcserve. Arcserve is a leading company in protecting enterprise digital assets. It must be said that the evolution of Big Data is leading companies to reconsider their data. They then become an intangible and informational capital with high added value.

data data companies
Data is crucial for businesses

The need for a digital shift

Arcserve travels across France as part of a tour of the company’s presentations. In this contaxte the company organized at the Matmut Atlantique stadium in Bordeaux a conference. The subject of the latter was business solutions to the challenge of data protection. Arcserve was founded in 1983. It quickly imposed itself. Indeed, at the end of the 1980s, Arcserve innovated with its Arcserve Backup solution. Thus, the company is positioned as a key player in the sector. Indeed, the traditional approach to data backup is costly and time-consuming for companies facing business resumptions or computer attacks.

Data loss can be disastrous for a business. It is more so to the extent that technology players such as Microsoft do not guarantee a backup of their customers’ data beyond 90 days. It is therefore vital to anticipate any potential data loss. This data is valuable. They sometimes translate into years of work for wealth management companies or for companies in the health sector. Since May 2018, the General Data Protection Regulation (GDPR) has been in force. It concerns first and foremost companies. It is a directive initiated at European level. Its objective is to appear as a reference text in order to guide users in the implementation of new economic models essentially focused on digital technology.

The bias of companies such as Arcserve is to turn the RGPD into a competitive advantage for businesses. Indeed, data or data are a tool for managing the company. In this sense, they can save time. At the same time, they can also lead to resource gains from the point of view of the internal management of the company. The financial volume of digital data is a priori unquantifiable. Above all, it is invaluable, especially for public and governmental structures. Since the 2000s, 52% of large companies have disappeared through an ever-increasing phenomenon of mergers and acquisitions. In this context, data can become vulnerability points for some companies by affecting their business.

Data, the challenges of digital trust

Currently, users (general public and organizations) are increasingly suspicious of digital players. Therefore, companies are therefore thinking about solutions to guarantee the confidentiality of their users’ personal data in the data. Indeed, according to an international study of 759 IT decision-makers, 74% of them are not fully confident in their ability to recover critical data in the event of a disaster. This is particularly the case at the local level with Chandago. It is a Bordeaux start-up putting at the heart of its action the work on the protection of the data of Internet users.

The aim of the start-up is to act to highlight transparency and authenticity in the exchange of personal data but also in relations between Internet users and digital players. Chandago develops solutions throughout Bordeaux based on the idea of the blockchain just like Arcserve. Indeed, the most important thing for data control experts is to be able to gain the confidence of users in the face of the increasing media coverage of theft or data loss.

On the business side, a business approach to the digital data market is developing, as data is a real concern for executives while data recovery is a concern for IT teams. This data makes it possible to retrieve a certain amount of information about customers and prospects, which gives companies the opportunity to approach them.

However, business leaders need to be able to manage this data but also to understand its added value. One of the main tasks of companies is not to be overwhelmed by a flood of data, and thus minimize the risks. The use of backup tools, such as Arcserve clouds, is therefore very useful for market giants. Indeed, one of the reasons for the need to safeguard the data collected is the prevention of risks. For example, following a data loss within a company, it must be processed in less than an hour to avoid a loss of revenue that can be significant if the problem is not resolved quickly.

Through the vision of Arcserve presented in Bordeaux during the Continuum Tour, the need for the use of tools to save the collected data is once again confirmed. In the digital age, where data is a treasure trove of information, companies should not take risks in terms of their proper management. Faced with their growing weight in a company’s business, an era of data governance is dawning.

Sandy Penissard – Justine Angibaud – BORDEAUX Business

Contact:

Arcserve

Phone (France): ’33 182 885 787

Chandago

15 Place Canteloup, 33000 Bordeaux

Sources:

AI and Big Data weave their web in New Aquitaine, Bordeaux Business

Big Data – Data Driven, Data Based Attribution

Economy.gouv – General Data Protection Regulation

Syntec Digital

Arcserve – Data Protection in the Fourth Industrial Revolution

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