The salesman in the face of uncertainty, boosting his business

Business affairs during COVID-19 have a strong impact on the commercial sector. Within the various structures, decision-making is an important part of the process. Indeed, thanks to the decisions made by executives and senior management teams, the company evolves and develops. With the current health crisis, the strategy put in place by companies is completely disrupted. The period is special, particularly for trade exchange and internal decision-making. Some contracts and business cases extend over time, especially for ongoing cases or planned contracts.

Deferral of decisions, commercial impact on business activity

At the beginning of a company’s life, only the founders are involved in making decisions for companies. They affect the life of the company, its strategic development, or the situation of employees. However, once the structure grows, the manager no longer gives direct orders to employees. He now only interacts with his team of senior managers, who then supervise the employees. Decision-making is collective, not direct. They must then be positive for the company and be in the interest of the teams and the commercial and economic health. COVID-19, which arrived in early 2020 in all countries of the world, impacts all companies in different sectors of activity. This is an unprecedented situation that disrupts decisions on business and the commercial hub, the duration of which is still uncertain.

Thus, between a company and a partner, COVID-19 disrupts decision-making and the signing of contracts between the parties. Indeed, with a reduction or even a halt in activity, some groups do not wish to engage in commercial contracts. They fear an uncertain investment. As a result, they prefer to postpone or cancel contracts, or even defer payment of services already made before the crisis. Decision-making in such a situation can then have a significant impact on the economic situation of providers. This is why some organizations allow companies to make the best decisions so as not to penalize themselves or penalize their partners. The Bar of Bordeaux offers its expertise to accompany and guide companies in their management and strategy following COVID-19.

Corporate management boss
Good business management depends on good decision-making.

Calming business relations, a challenge

COVID-19 therefore has a strong impact on the decisions taken by business leaders. The medium- and long-term projection is more complex in the face of uncertainty as the health situation evolves. Short-term decisions are not always best suited to good business relationships or a long-term functional strategy. Thus, the deferral of benefit payments generates dissatisfaction with the partners. An uncomfortable situation that weighs on a company’s relationships and business activity with its suppliers or customers. As a result, initiatives, particularly in Bordeaux, are emerging to support and support companies in difficulty from a commercial point of view. The Third Conciliators allow the Parties to find a fair agreement to get back on a good footing.

The objective is, with the presence of a conciliator, to resolve disputes and payment delays without going through the traditional route of litigation. Despite financial support from the regions and the Government, businesses are still in a climate of uncertainty, with the situation changing on a day-to-day basis. These aids allow companies to gradually relaunch their business, but are only a breath of fresh air until they can generate income again.

Sources:

Legislative Editions – March 31, 2020

Covid 19: Leadership keys for business leaders and hr from military experience

The World of Law – March 17, 2020

Coronavirus (COVID-19): Bordeaux lawyers mobilize to ensure free consultations for companies and employees

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