Simon Kucher: a group as close as possible to its customers in times of crisis

The Simon Kucher Group is mobilizing to support its customers every day, and more particularly in this period marked by the pandemic. Since its creation, 35 years ago now, the group has developed well. Present in more than 26 countries, it has established itself as one of the leaders in the strategic and marketing support of companies. Building on its development, the group has just inaugurated its 41st office, located in Berlin, Germany. The sixth German site, the original land of Simon Kucher.

Simon Kucher, mobilized for the success of his customers

The group has two headquarters, in Bonn, Germany, as well as in Boston, Massachusetts, USA. This dual presence gives it a solid influence in the four corners of the world. With its 1400 employees spread across the various offices, Simon Kucher is a large group. But it is also a group particularly committed to the success and growth of its customers.

Indeed, Simon Kucher helps his clients to optimize their strategic positioning, their marketingactions… But also the determination of the most appropriate pricing, as well as the levers that will increase sales. This complete vision of the health of their customers allows them to consolidate a step-by-step, long-term strategy to successfully develop their clients’ business. Customers of all sizes, and from all sectors of activity.

Business support advice
An advisor from Simon Kucher accompanies his clients regardless of their sector of activity.

These different actions aim to improve customers’ income and profits,faster… But above all in a sustainable way,so that the long-term strategy is profitable for them. At a time when the world is facing the pandemic of COVID-19, even if the time is for recovery in many countries… More than ever, businesses need support and accompaniment to get off to a good start. This support is offered to them by Simon Kucher, who wishes to contribute to the economic recovery of the companies he follows.

Simon Kucher says he is a leading advisor for softwarecompanies, young startups and “unicorns”. The latter are start-ups, mainly located in Silicon Valley, California, valued at more than a billion dollars.

Simon Kucher, a development in strategic cities

With the opening of his 41st office, Simon Kucher shows his international expansion. These openings in the four corners of the world are not the result of chance, but well and truly the result of strategic reflection. The latest inauguration, in Berlin,is of paramount importance for the group’s growth. Indeed, the German capital is the center of innovation and digital technology in Germany.

For the Simon Kucher Group, this means the opportunity to expand its expertise in data analysis, as well as a better design of the customer experience. But this openness allows it to develop its offer of advice and software development. A know-how at the service of its customers, who require such a range of skills, for their growth.

Strategy plans objective growth
The implementation of a strategy must be long-term.

The group also has an office in France, located in Paris. It has a hundred employees, who accompany the companies of the metropolis on a daily basis. For 21 years, the French branch has been developing and following an increasing number of customers. Simon Kucher wants above all, whatever the country in which he is located, to highlight human relations before talking about figures and strategy.

This is why the group highlights the skills of its employees, as well as their profile. The strategic aspect of a company is a sensitive point, which requires a great deal of confidence to operate. It is therefore essential for the group to weave this relationship of trust, this human relationship, before looking at the pure operational aspect.

This recipe works for the Simon Kucher group: the group has been announcing an annual growth of about 18% in recent years. A result well above its competitors, revealing a need for support.

Various sectors in demand in the face of the rise of digital technology

Simon Kucher intervenes more than ever in this time of pandemic, a time of upheaval for companies around the world. Whatever their sector of activity, most of them experience a more complex transition, caused by the epidemic impact on activity and the economy. For other sectors of activity, which are growing, the arrival of new working methods is changing the way companies operate.

Indeed, the rise of digital,especially in France, forces companies in all sectors to take an interest in it in their long-term strategy. A strategy to rethink, different from a traditional operation, for which the know-how and skills of a group like Simon Kucher is essential.

Sources:

  1. Simon-Kucher opens its 41st office in Berlin, Press release of 21 April 2021
  2. Pricing, Marketing & Sales Growth Strategy For Topline Power Simon Kucher
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