The green revival of the automotive industry

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The automotive industry is a sector that supports the national economy. Indeed, the automobile is one of the pillars of mobility, in urban and rural areas. In many metropolises, the use of the car is codified to limit the impact of its use on everyday life. Pollution, traffic jams on major roads during rush hour, saturation of car parks… These are all elements that are evolving, to make way for a new automotive industry, at the national level. The automotive industry is an important sector in the cutting edge and future. In 2019, 8 million vehicles were produced by French manufacturers worldwide.

The automotive industry, a changing sector of employment

The automotive industry is one of those sectors that recruits, especially in the regions. In New Aquitaine, it recruits 40,850 people in more than 13,465 companies. Vehicle sales and repairs account for more than two-thirds of regional jobs, and are constantly demanding new skills. Indeed, the development of innovations in the automotive industry is changing the knowledge of employees. The arrival of electric and hybrid vehicles in particular requires mastering other mechanical aspects. Embedded technologies and new environmental standards also require professionals to learn about computers and electronics. These are all new aspects of the profession that make profiles much richer, and are recruitment factors. Indeed, young graduates are adapting to these new skills, which are now indispensable. This allows companies to remain present in the market, and to promote their know-how.

This development is also supported by the “France Relance” plan, announced by the Government. The aim of this recovery plan is to promote the sustainable use of less polluting vehicles, by turning to electric and hybrid solutions. To do this, the plan provides for an envelope of 1.9 billion euros, aimed at changes in the environmental bonus between 2020 and 2022. This includes the conversion premium, but also the country’s equipment in charging stations for electric vehicles. By the end of 2021, the Government expects to have installed 100,000 charging stations throughout the country. This will allow us to take another step towards the energy and environmental transition that has already begun. This is an ambitious plan, which would pave the way for local initiatives, such as that of the CGR Cinema in Villenave d’Ornon, which has installed bollards in its parking lot.

A recovery that has already begun and is proving its worth in the territory

The rise of hybrid and electric vehicles is totally topical. Indeed, the share of these vehicles on the domestic market was 6.9% in July 2019. A year later, in July 2020, it reached 17.9% of the French car fleet. The use of this type of vehicle saves money on gasoline, using electric energy as a replacement. Electrical energy is deployed on many transport within the metropolises, such as Bordeaux. Thus, the city wants to gradually set up 100% electric bus lines, just like trams. These are all less polluting measures that, coupled with the size of the network, encourage users to turn to public transport. This allows the congestion of the main roads, and empties the city car parks. A sustained effort that is bearing fruit for years to come.

In all metropolises, users can also benefit from individual mobility solutions. Bicycles were the first to be born in La Rochelle in 1976. In Bordeaux, 1,700 bikes are available in stations and self-service. An alternative to get around quickly on short trips, especially in the city centre. Electric vehicles and scooters are also emerging, and allow for more mobility at affordable prices. An “a la carte” solution, which exempts the purchase of a car for urban travel. A green and economical alternative for Bordeaux.


ANFA Auto – Automotive and Mobility Services Region – 2020 edition

INSEE – Tables of the French Economy 2019 Edition – Automotive Industry

News Release – DBT Group – French company DBT stays ahead – 10 September 2020

Bordeaux Metropole – V3 – Self-service bikes

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