Pierre Le Moignic, Deliverbag, towards the mobile locker. Portrait

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Pierre Le Moignic is a young entrepreneur , combining love of sport, marketing and … Deliverbag. A graduate of Brive-la-Gaillarde, he continued his studies in Bordeaux, with a bachelor’s degree in marketing and sports management, at ISEFAC. A high-level practitioner in handball and triathlon, this choice seems more than coherent.

However, the sport environment is difficult to penetrate. Pierre decided to refine his career in an event agency focused on business tourism. A tell-tale of an underlying desire: entrepreneurship.

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Pierre Le Moignic, Deliverbag

An adventure born in the land of the rising sun

During a trip to Japan as part of his studies, Pierre Le Moignic makes a observation: travelers do not walk around with their luggage when they arrive on site. They entrust them to companies that offer to drop them off directly at their hotel or instead of their choice. A service that does not exist in France, because the French mentality is very different from the Japanese mentality.

Pierre becomes aware of a market to exploit, as far as the natural French reluctance to entrust their luggage, for fear of losing it, fear of leaving them in public places – especially under the Vigipirate plan. However, this is the cause of a shortfall in tourism. Indeed, on average, a European traveller can spend three hours between two transports, or before taking a train, and he prefers to stay in the station grounds to drink coffee or read a magazine, when he could take this time to walk around the city. On his return from Japan, Pierre only developed the concept in France: Deliverbag was born.

Becoming an entrepreneur, a leap into the unknown with Deliverbag

When he was younger, pierre Le Moignic didn’t really dream about being an entrepreneur. However, the Deliverbag concept has become a no-brainer and pushes him to “throw himself into the lion’s den.” Accompanied and supported by the company where he made his arms in business tourism, he quickly launched. If the idea of this service was in his mind in October 2016, Deliverbag exists from January 2017.

Today, Deliverbag offers a B to B (Business to Business) service, working with Accor Hotels Group hotels, the Bordeaux Tourist Office with Nicolas Martin, or Bordeaux Convention Bureau and the Bordeaux Exhibition Congress with Karine Santa Maria.

Deliverbag, a “mobile sign”

In order to launch the brand, Pierre le Moignic implements an undeniable “coup de com'” by ensuring the delivery of luggage to the 4,300 participants of the APM Congress, but also at seminars in Bordeaux. A real challenge, because these are large volumes, with convincing results, a satisfied and conquered clientele. Deliverbag has a fleet of vehicles ranging from 3m3 to 20m3 which it uses depending on the amount of luggage to be transported.

But Deliverbag’s sole purpose is not to meet the requests of professionals: in fact, “classic” travellers can call on Deliverbag to transport their luggage from the airport or train station to the hotel where they stay up to 4 hours in advance, and vice versa, so that the customer does not have to worry about its transport.

A collective adventure, in “team”

Pierre Le Moignic, accompanied in the launch of Deliverbag by the business tourism company, quickly began to develop the brand and services of his company. A long-term work, in which he was joined by Alexandre Hamelin, who came to support him in commercial development. Coming from real estate, the latter wanted to discover new adventures. Today, Pierre is mainly involved in the management of the company, accounting and logistics, Alexandre focuses on commercial development.

Today, in B to B, it is the partners who use Deliverbag to transport their luggage, because in hotels, for example, the service is offered to customers as an option during their stay. When it comes to large volumes, the company makes an estimate for the service’s pricing.

On the other hand, in B to C, Deliverbag takes the first step, to create the need, because there is no such service really developed on the market. For a customer, the service amounts to 20 euros for a piece of luggage, an additional 10 euros per bag if the journey takes place in Bordeaux Metropole. Outside, the price is 75 euros for 1 to 3 bags to be carried.

Development prospects outside Bordeaux

A year after its launch, Deliverbag has come a long way. The B to B service now extends to Cognac, Biarritz and Toulouse in addition to Bordeaux. In B to C, for logistical reasons, the service is still limited only to Bordeaux and its surroundings. Nevertheless, Pierre Le Moignic’s ambition pushes him to look further, and by the end of 2018, he hopes to be able to establish himself in Nice, Lyon, and Marseille in B to B, then in B to C, by resuming the Bordeaux operation, which has not posed any particular problems.

In order to consolidate the logistics aspect, it is in the process of putting in place a computer tool that will allow it, in the long run, to be able to track each piece of luggage on the move in real time. A tool that is currently long and expensive to develop, but which will solve the obstacles encountered for development outside Bordeaux.

At the same time, he participates in shows such as Vinexpo to promote his brand and allow customers to express a need they don’t really suspect.

A long road to success

It is difficult to be a young entrepreneur at 23: we have to work next door because we cannot pay ourselves at the moment.

Deliverbag is not yet at its break-even point, rmais Pierre Le Moignic and Alexandre Hamelin work there on a daily basis. They set regular goals to achieve balance. The B to C service promises real potential, and the Bordeaux ecosystem appears to them as very touristy and unavoidable.

This is the city where startups develop very quickly, accompanied by incubators, accelerators like Village by CA, Hemera or Darwin, on which the Bordeaux economy relies.

Pierre Le Moignic has followed with attention the CES Las Vegas where many neo-Aquitaine start-ups have shown tremendous development prospects, which motivates him all the more to go further to conquer a niche market. A movement that is part of a global dynamic of emulation of entrepreneurship, pushed by the New Aquitaine Region. Conferences like the BPI France brings together more than 37,000 entrepreneurs from the country: for Pierre, it is a sign that entrepreneurship is constantly developing, that new concepts can emerge.

Enough to boost his desire for independence, towards success…

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