Fanny BINCTEUX refresh votre garde-robe. Portrait

Dare everything, have fun, be advised, highlighted, dress with unique pieces of designers, at your fingertips … Did you dream about it?

Fanny Bincteux, in love with fashion and creation, did it for you. After a first career in marketing and communication, Fanny wants to create her business around a passion: the enhancement of clothes, their creators, and beyond, women!

The Vetithèque was born. A collaborative dressing featuring local designers and made in France, La Vétithèque responds deeply to the desire to revalue the garment, those who create it and those who wear it, as opposed to “disposable fashion”.

Spotlight on today’s creators

Fanny works with local designers and also favorites, emerging designers, which she intends to discover! The Vetithèque allows them to respond to a real problem of dissemination: the financial impossibility of assuming a local, are added often very high commissions on the part of the marketplaces. To make themselves known, the new designers can count on Fanny, who speaks passionately about the pieces she has unearthed for you.

Each piece, each creator is indeed carefully selected by Fanny. Elegant bags by Tammy and Benjamin,scarves that warm the heart thanks to Anna and Co, dresses made in France full of happiness by Madame est seamstress and many others…

Beyond the fashion effect, it is a real bias with high quality pieces, accessible for rent and of any size from XXS to XXL, without complex, to get out of its comfort zone and rediscover its style, its femininity.

Reinventing “responsible dress” while having fun

Coming from the Nordic countries, the concept of the “clothing library” and the collaborative dressing room has been around for several years in Paris and Toulouse. On Bordeaux, it’s a first. Between Parisian and Bordeaux designers, Fanny has also chosen to support French fashion by buying a part of the stock directly and also offering deposit-sale with commissioning. Individuals can also offer, after selection, to pay for their dressing!

A way to contribute to upcycling, a concept born in the 1990s in response to overconsumption.

The bet for Fanny? Implement a true business model, and prove that the collaborative economy has its place in our current system. Of course, you don’t have to count your hours… Multiply the possibilities by developing the range around the rental of wedding dress (in partnership with Croquelune ), pregnancy clothing, and very soon, tailor-made offers for professional shoots (photographers, magazines, companies …)

An entrepreneur committed to the heart of Bordeaux’s economy

Entrepreneurship for Fanny is first and foremost a commitment to her clients. Along with the local shops in her neighbourhood, she is part of the “Here with the Smile” Collective, which values welcome, smiles and a sense of customer service. A spontaneous commitment that feels: passion, pep’s and good humor at the rendezvous as soon as the door of the shop is pushed … Fanny has a knack for reconciling you with your mirror!

In the Vétithèque, Fanny regularly welcomes young people who are passionate about fashion. This is the case of Florian Tela, who comes to strengthen the team of the Vetithèque a few months, and who has created a new brand of bow ties resolutely modern and authentic, in wax, ethnic fabrics … With Massivi Design, Fanny made no mistake; you can already discover Florian’s creations in the Vetithèque.

Beyond the concept store and eco-responsible engagement, one thing is certain:

Here, we know how to talk about designers and their clothes.

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