Anne CLARISSOU & Christelle ELIE. Portrait

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Anne CLARISSOU and Christelle ELIE

Anne CLARISSOU and Christelle ELIE, two women entrepreneurs from New Aquitaine join forces for a training to allow companies to approach (their) communication in a colorful way.

Each of them has its own structure: Anne CLARISSOU heads the CLARO CONSEILS cabinet, a training center and Christelle ELIE, ELIE CONSEIL ET COMMUNICATION, a communication agency.

Sharing the same human values, they imagined an innovative concept for communication within companies. Training with multiple objectives. Understand the attitudes and behaviors of the individuals composing the team and customers… But also to build a commercial discourse consistent with the objectives and identity of the company.

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Anne CLARISSOU, precision and good humour at the heart of your business

Anne CLARISSOU began her career as a high-level company at McDonald’s, with more than sixteen years at the helm of a 250-person team. A major position that allowed him to clarify his vision of the company. Thus, she has immersed herself in a brand where each step, each action, each objective is thought to the millimeter, standardized, a process of facilitation and performance.

A method of work and training that inspires her when she decides to create her own structure. It reveals a powerful pedagogical method based on a metaphor of four colors.

Advance business leaders in the management of their business by helping them find solutions. I prioritize tailor-made. The goal is to bring real added value to their team by promoting and developing the skills of all.

CLARO CONSEILS has received datadock certification, which allows companies to benefit from the support of their training costs. The firm is made up of three permanent staff and five consultant partners, for any coaching intervention, in consulting or in company training.

Communicating and moving forward, Christine ELIE’s motto

Christine ELIE accompanies the TPE/SME or associations “in need of visibility”. A recurring difficulty that often lies in the lack of time internally to manage their communication. Aware of the difficulties of companies to take a step back, Christine ELIE values a close relationship with her customers, in order to guide them as best as possible in their choices and their communication actions.

My background has led me to consider communication empirically, efficiency is very often in simplicity.

With the development of this joint project and the color tool adopted by Anne, she has seen the effectiveness of her methods increase. Playful, easy, accessible, this working tool allows its customers to see communication and its purpose with great ease. A solution based on exchange and transparency to succeed in designing a communication that wants to be effective.

Combine skills for collaboration

This innovative approach benefits from Anne and Christelle’s dual expertise. Cross-cutting skills and a desire for collaboration have clearly laid the foundations for this concept. Anne’s competence in management and Christelle in communication strategy, combined with an identified and tailored tool, colour profiles, have enabled the ambition to give companies all the keys to communication. They can finally consciously grasp their commercial discourse, in order to increase their performance.

Anne and Christelle quickly realized, through the exchanges with their respective clients, that communication, the image of the company or its slogan are elements that have been most often delegated to an external entity. Conversely, exclusively handled internally, communication cannot take enough distance. The business pitch that the company thought was solid and relevant does not find its target. It is essential to find a solution so that companies control their communication by taking into account the codes specific to this field, while maintaining their DNA.

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JOANNA MARGAN/@jolimatinweddingphotography

A tailor-made day for impactful communication

The day is for SMALL and medium-sized enterprises (SMEs) or any other structure that wants to create a link between the team and the communication strategy. This day in synergy, imagined by Anne and Christine, aims to discover the stakes of a relevant communication while making companies aware of the difficulty of developing a discourse that must speak to as many people as possible but not forgetting anyone. The tool used is based on the color profile method. This method does not make a value judgment, it is concrete, simple, without being simplistic.

First, the focus is on internal teams, taking the time to highlight all individual skills, and providing a true overview of each individual’s strengths and points of progress. To this end, Anne CLARISSOU has created a series of labels with keywords related to attitudes, which each participant selects according to their feelings. During this discovery, gestures, intonation of the voice, flow and other aspects are also taken into account and addressed in the setting of each profile. In short, all the elements relating to the different personalities are highlighted.

Know your color and become aware of it

The technique of discovery is playful, it is for everyone to know individually its dominant color and to become aware of it. The perspective of the colors is then brought back to the company, its products, its customers and their different needs. Then comes Christelle, whose goal is, given the colors attributed to people and the company: to rely on these results in order to reveal the most impactful messages for the company. Indeed, as soon as the different behaviours and personalities are identified, it is much easier to succeed in adapting the message to the interlocutors.

In short, this approach allows:

To help companies that want to deliver a message as close as possible to their customers’ concerns to meet their needs,
To help merchants who want to control a quality customer reception
To support companies that are just starting out and want to determine their targets or slogan.
To adapt the discourse to the context
Avoiding obesity (information overload)
To find a common language between the company and its target.

Sabine BASCAULE, CEO of BASALTe, a company that allows seniors to enjoy cultural and leisure activities and caregivers to get out of their isolation, talks about the benefits of this method for her company.

My company is in full development, I recruit new employees and I open a reception center. Christelle ELIE of the agency ELIE CONSEIL, who has been accompanying me for a year on my communication strategy, offered me this training day for my employees. The objective was twofold, to understand the attitudes and behaviors of the team. But also customers and build a commercial discourse in line with our approach. The team was able to establish a discourse consistent with all situations, and they understand the attitudes of customers …

The four styles of behaviour at the foundation of the four-colour method

The color method allows us to better understand both his own profile and that of his interlocutors. It draws its sources from Socrates, Hippocrates, William Marston with the compass of colors… Studies show that we memorize and understand more easily what is in color. These are all observations that have led to the color typologies developed by some consulting firms working on personal development, communication, sales, management, advertising, and many other areas that use the same color codes.

This compass distinguishes four profiles: red, yellow, green, blue. It will allow you to identify the colors of your interlocutors at a time T. An important premise to remember: no color is superior to another. Thus, the people of the Red (dominant) Group are action-oriented and are constantly on the move. The people of the Blue Group (compliant) have a strong desire to know and understand everything around them. Those of the Green Group (stable), apply to be serious and reliable. The people of the Yellow Group (influential) are extroverted and anxious to have good personal relationships.

Who am I? Who are my customers?

Adapting to your interlocutor becomes easier by having been able to identify the profiles of behavior and communication. Who am I? Who are my clients? How do I find the words that characterize my business? What method to impact my customers? How to unite the team around the project?

We are faced with agile, optimistic companies that want to develop the potential of their teams. By giving what we are, our enthusiasm, the result is not long in coming, the teams are invested in the commercial discourse.

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The desire to free themselves from the traditional accompaniments, pushes Anne CLARISSOU and Christelle ELIE to have a little more audacity in the development of their services. To illustrate their approach and their duet, Marcel (a resin dog painted in the 4 colors of the profiles) follows the adventure closely. Mascot of this unusual alliance, he appears as a nod to the communication related to this formation.

The two business leaders are from Marmande, and follow their customers throughout the Nouvelle Aquitaine region by moving to the heart of the companies. This proximity allows them to be proactive: by coming into the company regularly, the detection of needs is easier.

We work as partners. Our complementarity is obvious to our customers. Very regularly in our action plans, we mention the profession of communication or business management. We have a 360-degree vision at the service of our customers and we trust each other.

What if, as is often the case, it was this trust, the basis of entrepreneurial success?

Contact:

ELIE ADVICE AND COMMUNICATION

CLARO TIPS

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