Domaine Clarence Dillon celebrated the opening of the Pavillon Catelan in Bordeaux in July 2021. Designed as a place to celebrate the French art of living, the Pavillon Catelan offers a magnificent view of the vineyards of Château Haut-Brion. To live up to its great wines and the history of the estate, the exceptional places rehabilitated now host exclusive and tailor-made experiences. Beyond the spaces that can be privatized, the ground floor of the Pavillon Catelan also houses La Cave du Château. It offers deep verticals and rare large formats of Domaine Clarence Dillon.
Lovers of great wines can come and have a tasting on reservation, make their selection of wine for Christmas at the shop and even order online to treat themselves to remarkable bottles, all year round. The online catalogue also provides access to nearly 3000 references from the largest vineyards, estates and castles in the French terroir.
Bordeaux, La Cave du Château at the Pavillon Catelan
The Pavillon Catelan is a residence steeped in history. He rehabilitated a sumptuous building of the early nineteenth century. On the grounds of the Châteaux Haut-Brion and La Mission Haut-Brion, the soul of the pavilion is imbued with the refined and warm universe of the entire estate. A softness and sophistication that visitors also find in the Shop La Cave du Château, as under the illuminated vaults of the Grande Cave.
More than the wines of Domaine Clarence Dillon, the Cellar offers in retreat boutique the 3000 references of La Cave du Château Paris, as well as the prestigious wines of the twelve families of Primum Familiae Vini (PFV). An international association of some of the world’s best wine producer families from France, Germany, Italy, Portugal and Spain, of which Domaine Clarence Dillon is honored to be a part.
Upon reservation, visitors have access to the group’s wines for private tastings. The Cave du Château articulates its discovery sessions around different themes or even tailor-made requests. He then strives to bring to life an extraordinary moment for passionate amateurs as well as the most informed. Beyond the on-site wine experience, all bottles of La Cave du Château are available on the online store,in click & collect or delivery. All while guaranteeing the good conservation of the wine during transport.
The company “La Cave du Château” has several shops in France. The one near the Champs-Elysées, opened in 2015, has established itself as a reference for lovers of great wines and spirits. The Bordeaux boutique at pavillon Catelan is open to both visitors to Domaine Clarence Dillon and everyone. (1)
Enough to seduce consumers who increasingly favor quality over quantity, and want to access a vast offer in one place.
Wine consumption habits and end-of-year celebrations, a promising context for wine tourism and high-end wine
France is the second largest consumer of wine, behind the United States and ahead of Italy. This does not prevent the consumption of wine from evolving with the new generations. Which tend to a more occasional consumption, even event-based. In this context, wine lovers are also more inclined to buy better quality bottles at higher prices. However, expectations are also higher (2). Thus, 27% of buyers believe that it is very important to be able to taste the wine on the spot, before proceeding to the purchase. Among wine enthusiasts, 71% regularly go to tastings. They are thus ready half to prefer to taste the wine on the spot before buying.
Every year, summer and the holiday season lead to peaks in wine consumption. It is estimated that between 60 and 70% of French people plan to buy wine and champagne for Christmas dinner (3). On the other hand, only 8% plan to offer bottles as a gift. (4) In reality, for wine lovers, the ideal Christmas gift is above all a wine tourism experience. In this respect, Bordeaux happens to be the leading French destination (5). With 18% of visits, the region is ahead of Champagne, Alsace, Burgundy and the Loire Valley.
According to the latest figures, dating from 2016, France had 10 million wine tourists in 2016. That’s a third more than the 7.5 million in 2009. In total, tourists who come to discover French wines and vineyards represent a total expenditure of 5.2 billion euros.
Sources
- “Domaine Clarence Dillon opens the Pavillon Catelan and a new boutique under the banner of its subsidiary, La Cave du Château”. Press release Domaine Clarence Dillon of October 2021
- “Who are the wine lovers? Profile & habits”. Ipsos study for Lavinia, 2012.
- CSA Research study for Cofidis France, 2019
- FIFG survey for VentealaPropriete.com, 2013
- Key figures, Wine and Society
