Personalised mask: a healthy business

The custom mask is gradually starting to take its place in stores or on e-commerce sites. Since the beginning of COVID-19, the wearing of masks has been de rigueur to protect themselves and others. It helps to limit the projection of droplets. Today, in Bordeaux, it is de rigueur in major public roads, public transport, shops and within companies. Students preparing to return to school must also be equipped with the mask as an integral part of the supply lists. For everyone, the surgical mask is an integral part of everyday life. For some companies, this is an opportunity to expand the offer by making customizable masks.

Wearing the mask, between solidarity and the new market

In the early stages of the crisis, only medical-social institutions and health professionals or in contact with clients had to wear a mask. Indeed, the beginning of COVID-19 was marked by a significant lack of masks. In New Aquitaine, 27 million masks were made available to health care workers or employees in contact with clients. This, until the end of the containment. Then, the general public had access to the masks, including the distribution of washable masks in the mailboxes of the municipalities of Gironde. In the country, this represents no less than 20 million masks. The national effort continued, with a weekly production of 17 million textile masks. (1)

In Gironde, solidarity is required to enable everyone to protect themselves. The Beglaise company Fabso (2) was founded during COVID-19. It connects people who produce masks with people who need them. Producers can find the equipment they would need to make the different models of masks. It is aimed at professionals as well as individuals. The neo-Aquitaine industrial linking platform has also made it possible to carry its . Companies specializing in industrial production met the needs of health care facilities or traders by producing equipment. Masks, visors, glasses… A regional effort that has been able to meet the demands of professionals. The platform has been on standby since June 30, as “classic” production has resumed. New markets open up, towards the design of custom masks…

The personalized mask, guarantee of protection and everyday accessory

Since its first use, the classic blue surgical mask has evolved well, although it continues to be worn. Beyond its sanitary utility, it has become a fashion accessory, just like a garment. For French textile companies, this is an opportunity to seize, to revive their business and conquer a new market. The custom mask is starting to take on its importance, to stand out. It is now possible to ask the producing companies to add a unique logo, photo or pattern. Mr. T-Shirt (3) offers this new service. The Bordeaux-based company specializing in the production of t-shirts with humorous messages now offers a personalized mask at around 8 euros (4 for 31.92). It intends to occupy the local market, but also national, by offering a personalized mask for purchase online.

In addition, the production is environmentally friendly, using organic fabrics. The environmental criterion remains at the heart of the concerns, as does health. Another market is also to be conquered: companies, forced to impose the wearing of masks, even in offices. The custom mask brings a new corporate image, offering employees the wearing of a mask in the colors of the brand. A way to bring new things to the uniforms or to strengthen the company’s representation at all times. For example, the Landes company Fiba (4) offers the production of large series of custom masks for companies. Proof that COVID has made one observation emerge: one market can hide another…

Sources:

  1. ARS Nouvelle-Aquitaine: Press release – Coronavirus: situation point in New Aquitaine from 30/04/2020
  2. FABSO, Solidarity Factory
  3. Mr. T-Shirt – Organic Fabric Protective Masks
  4. How to order custom masks – FIBA
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