Linkaband, the platform for independent artists

Linkaband offers artists and establishments the opportunity to meet to organize festive events and concerts. With its enthusiasm for artists, the platform wants to develop but it faces strong competition, despite a strong music sector.

Linkaband, a platform for independent musicians

Linkaband is a booking platform for music groups or DJs for establishments. Bars, as well as hotels and restaurants, can visit the app to discover artists and, conversely, artists can also use it to find places to perform. The platform therefore presents itself as a place of exchange between artists, establishments or even organizers.

Wanting to reach these two types of customers, the platform offers specific features, qualifying the searches. Artists, the app’s primary target, can go to the platform and create a presentation page for their group. They produce a CV with all the necessary information, such as members, music style, key dates or musical instruments used for example.

Tailor-made live concerts with Linkaband

In the same way, all institutions that wish to find artists to perform at home, can go to the platform to submit a detailed offer. The offers describe the type of artists sought (DJ, rock band, etc.), the desired atmosphere, the time of the performance and the price offered. The benefit for the establishments is to energize their place of activity and create a craze, word of mouth in their favor.

A fairly competitive industry

Platforms such as Linkaband, which offer a link between artists and institutions, or between artists and professionals, have multiplied recently. The reason for this phenomenon is the result of a strong demand, both from artists and professionals or institutions.

Linkaband is very developed in the Paris region, his birthplace. But the platform must now prepare to face competition from musicians’ social platforms. Among its competitors, we can present Zikri, a site that offers the same services as Linkaband. Zikri is strong of its many artists and registered establishments (slightly more than Linkaband), moreover, the platform is a little more present in the provinces than Linkaband is.

The other platform close to linkaband’s concept is LiveTonight. The platform is more developed than the previous two. Indeed, LiveTonight offers a fairly large number of artists and more varied production locations. Offers of bars and restaurants rub shoulders with offers of hotels, retirement homes, weddings or Mitsvah bar.

An independent music scene that knows how to adapt

These platforms first reflect a significant demand from artists and organizers, but they also respond to a growing market, that of independent groups.

The Independent French music scene has been able to progress and adapt to changes in the music industry. It breaks the usual rules and builds itself with the means of the edge. With new technologies, music has become democratized, artists have been able to deviate from the thanks of the big labels, producers or the big manias of the industry who in the end always offered the same mold.

Fortement relayés sur les réseaux sociaux, les nouveaux groupes indépendants s’amusent des nouveaux outils que la technologie leur propose. Ces instruments et ces modes de communications donnent une liberté de ton et de création plus importante car la production n’est pas, en premier lieu, toujours destiné à de grands médias ou à une forte audience.

However, we should not rely on the “outdated” or “crafted” aspect of music or music videos. These products are as worked as they can be those that are broadcast on the radio, for example. This amateur aspect conveys an authenticity in the artist’s approach, which pleases the public, more and more in search of a more singular emotion and less formatted pieces.

This is where platforms such as Linkaband, Zikri or LiveTonight play the role of bridge between virtual presence and Live in front of fans. These small groups do not necessarily have the time or the means to pass this stage, so they can use these platforms and perform like any other large group.

Sources:

Linkaband.com

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