The Fnac scout, the Fnac Darty brand invites consumers to consume culture

On October 29, 2021, fnac Darty unveiled its new service, the Fnac scout. This is a new prescription website entirely managed by editorial experts. Of course, like Fnac’s offer, the site offers a 360-degree view of the world of culture and tech. The available content deciphers the cultural and technological news or the new societal challenges of these two worlds. For the brand, this new channel makes it possible to mark a little more its position as a leader and expert. On the consumer side, the new solution is akin to a guide that arouses curiosity and invites you to consume culture with a wise eye.

Strengthen its position as a cultural expert with the Fnac scout

Thus, the new site L’éclaireur Fnac offers a range of content produced by the editorial expert teams of the Fnac Darty Group. Thus, claque Fnac, Labo Fnac and Conseils Fnac offer their vision of culture and technology to consumers. At the same time, the brand relies on Fisheye’s editorial and technical skills. It is a photo magazine that deciphers the stakes of the world with the art of contemporary photography. The latter helps the Fnac teams to design the site and develop the editorial staff.

On the other hand, this Fnac scout is in the continuity of the group’s mission and a new concretization of the Everyday strategic plan. The group’s mission is to offer customers an informed choice towards sustainable consumption. This new solution is a real lever for choice assistance. Indeed, consumers are now guided by the wide choice offered by the world of culture. They can now find their point of reference. The experts’ points of view help guide all those who wish to do so towards the works or products that resemble them.

culture fnac scout site access
With Fnac éclaireur, culture is at your fingertips

Opening consumers’ horizons and sparking their curiosity with the Fnac scout

Thus, the new site l’éclaireur Fnac focuses on six major thematic sections. These sections are closely linked to the world of the brand. Thus, the site offers a section Culture, pop culture, tech, societal issues of digital, the Claque Fnac and the Fnac Lab. In addition, the Claque Fnac is a variation of the cultural action set up by the brand. On the site, many means of expression are used. Internet users can read tests, reviews, reports, news briefs in editorial content, video, or podcast.

The particularity of the Fnac scout will also be that of broadcasting major cultural events as well as live streaming tech and gaming. The brand’s goal is to extend the customer experience beyond even the walls of its stores. Thus Fnac enters a little more in the leisure of lovers of cultures or technology

The next event to date and expected will be the Fnac Live in Paris. The event will take place from December 6 to 7. The Fnac scout will be a new distribution channel for this major event in the cultural sector. Events come to life in a hybrid form now.

Sources:

“Fnac’s new prescription site that unearths the best of culture and technology” Fnac Darty, press release of October 29, 2021

leclaireur.fnac.com

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