act of undertaking mentor accompaniment

The act of entrepreneurship, an individual act but not only

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The act of entrepreneurship is varied and competitive. In 2020, contrary to what one might think, business creation has increased. As COVID-19 impacts the entire economy, this is a record year for the entrepreneurial adventure. Indeed, in one year the number grew by 4%. In June 2020, creation increased sharply in all sectors of activity. The sector with the largest increase was accommodation and food services (+75.3%), mainly in fast food activities. Next, it is that of transport activities mainly in home delivery (+72.5%). This growth shows that nothing stops the act of undertaking.

This act is above all a risky human adventure. However, it is also an adventure that can be within everyone’s reach. In 2016, 70% of business creators chose to operate as a sole proprietorship. 51% of them did so under the micro-entrepreneur regime according to a study by Bpi France.

Adventure therefore operates a force of attraction whatever the age. Entrepreneur support mechanisms are primarily designed for young entrepreneurs. But it must be said that silver entrepreneurs are also more and more numerous. Indeed, a quarter of French people want to create their business according to INSEE.

Yet, undertaking is often described as an act that one does alone. Behind every great entrepreneurial success, it is possible to identify a great figure. Thus Elon Musk for Tesla or Jeff Bezos for Amazon are world-famous personalities. Nevertheless, the act of undertaking cannot be only individualized. If the risk part is still part of the entrepreneurial act, it is important to be accompanied. The objective is in particular to bring the creative potential of the company closer to the completion of the entrepreneur’s project. Thus, there are solutions on the margins of public support structures such as incubators. Personal services are developing to remove doubts in individual entrepreneurship and in the act of entrepreneurship.

In order to support the choices of entrepreneurs mentors can be solicited.

Management and coaching: removing obstacles in the act of entrepreneurship

Nicolas Serrat offers support to future entrepreneurs in the act of entrepreneurship. Thus, it offers a training program adapted to each project and profile. These courses deal with issues of prospecting, customer loyalty or the creation of a business plan. Nicolas Serrat’s personal and professional career has forged the soul of an entrepreneur. Today he can advise and guide a project. Indeed, with his vision he helps those who also wish to change their lives in the field of home service and investment in real estate. Nicolas Serrat “started from nothing”. However, today he is a real coach in the field of entrepreneurship. This course shows the success of a successful entrepreneurial project.

He now has several companies to his credit. Indeed, those he accompanies are in the field of home services for individuals. Among the latter, he accompanies “Plus belle la vitre”, a window cleaning company. Nicolas Serrat wishes to take advantage of the lessons but also the difficulties resulting from his own career. Indeed, beyond the financial aspect of people who wish to embark on entrepreneurship and the desire to free themselves from the constraints of salaried employment, there are difficulties.

Indeed, the career of a young entrepreneur can be made of disappointments, failures but also successes. Taking on the role of business leader means taking on many responsibilities, including criminal ones. You have to stay focused on your initial goal without getting demotivated. Here is the most important aspect when you want to embark on this real adventure of life. As Nicolas Serrat likes to point out, “Entrepreneurship is not a sprint, but a marathon”. Thus, resilience is the best weapon in this adventure.

Scouts like Nicolas Serrat help to raise apprehensions and fears. Nevertheless, there are still practical, fiscal and legal aspects to be understood in a future entrepreneurial path. Indeed, since the 2000s, there has been a continuous transformation of administrative and legal regulations. These transformations aim to promote business development and creation. Thus, from the point of view of setting up the experience of entrepreneur, the functioning of the legal status of individual entrepreneur is relatively simple. The entrepreneur has the full powers to run his business and makes the decisions on his own. This has the direct consequence of not having to report on its management or publish its annual accounts. Finally, the risks are limited. Since the company does not have a legal personality distinct from that of its director, there is no notion of “abuse of corporate property”.

Profile of entrepreneurs and motivations that are diversifying

Today the act of entrepreneurship no longer corresponds to traditional patterns. Profiles are diversifying. For example, starting a business is becoming more feminine. Since 2013, the State, the Region and the Caisse des Dépôts have developed a regional action plan (PAR) for the Aquitaine region. It aims to promote and develop women’s entrepreneurship. Thus, it is a formidable breeding ground for innovation and economic growth. The positive effects of these actions can be noticed. Indeed, the number of businesses created by women is increasing. In Nouvelle Auiqtaine there is an increase of 54% between 2012 and 2016. In this sense, in 2016, 23,600 companies were created under the impetus of women against 15,340 in 2012.

Entrepreneurial motivations are diversifying. These trends are giving rise to new entrepreneurial models. Creators and entrepreneurs are made aware of the importance of continuing education. Social entrepreneurship is thus developed through cooperative and participatory societies (SCOPs) or activity and employment cooperatives. The region benefits from two main factors that can motivate the entrepreneurial adventure. On the one hand there is an economic culture and on the other a favorable entrepreneurial culture.

Indeed, there are devices to enhance the act of entrepreneurship. For example, the “Entreprendre, la Région à vos côté” scheme offers significant advantages. It offers a zero-interest loan for beneficiaries of the scheme for an amount of 8000 euros over five years. An indicator of the economic culture of the territory is also favourable to the synergies of creators. Indeed, the business creation rate is 8.15% in 2017. This indicator makes Nouvelle-Aquitaine the second most dynamic region in France (excluding the Île-de-France classification), behind Auvergne-Rhône-Alpes. The Mouvement des Entreprises de France (MEDEF), for its part, relies on two important levers. On the one hand, the education system to train future young entrepreneurs and on the other hand, adapted taxation.

The transition to the act of entrepreneurship remains difficult, indeed, when embarking on the adventure there are risks. In particular, they are linked to an economic risk. While economic risk cannot, more often than not, be minimized, the entrepreneurial spirit is not innate. It grows and maintains itself. Thus, entrepreneurs can call on an experienced person. They can use a mentor in an entrepreneurship project. This person will help to promote entrepreneurship to the greatest number and especially the younger generations. If the freedom to undertake is enshrined in our Constitution, entrepreneurial creative energy must be encouraged and energized. Indeed, it is necessary to reduce the loneliness of entrepreneurs in order to erase their doubts in the act of undertaking.



Nicolas Serrat

Report to the Minister of Economy, Industry and Digital, “Lifting the brakes on entrepreneurship”, December 2015

CUE Aquitaine

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