Jean Dubost’s knives are adorned with an eco-responsibledimension. Indeed, with an avant-garde and innovative will, the cutler wishes to offer products in coherence with current issues. Today, we are witnessing a real increase in environmental awareness. Actions show this. For example, waste management and recovery is gradually evolving and becoming more conscious. This is also linked to policies that want to enhance thecircular economy. Faced with this observation, economic actors are doubling their ingenuity to give birth to eco-designed products. Jean Dubost is one of them. Thus, in 2008 the cutler launches into the use of bio plant material. Recently, a new project has completed its eco-responsible approach. The cutler is setting up a circular economy project in collaboration with young entrepreneurs who are aware of environmental issues.
The development of a circular economy for a more responsible economy
The environmental problem implies taking into account the recovery of waste. Indeed, according to the 2020 report of ADEME, the Ecological Transition Agency, about 326 million tons of waste produced in 2017. This represents no less than 4.9 tonnes per inhabitant… Among this waste, there is plastic waste. It must be said that the production of plastic has notably done a good in the space of a few years. According to National Geographic, it increased from 2.3 million tons in 1950 to 448 million tons in 2015. And unfortunately we find plastic waste in nature. 7 billion tons of plastic waste are believed to be present in nature. If this figure is an estimate, it does warn of the fact that something needs to be done. The politicians have understood this and are starting to move forward.
Indeed, an environment conference in September 2013 highlighted the emergence of a new concept in French politics. It made it possible to consider the integration of the concept of circular economy in order to implement a new waste policy. The latter aims to place itself on the fringes of a classic and linear model of consumption. This means that the objective is to avoid consumption based on extraction, production, consumption and rejection. The operation of the cutler Jean Dubost is far from this.
In the context of a circular economy, the idea is to reduce the consumption of resources and to value them in all cycles of their life. In addition, the anti-waste law n ° 2020-105 of February 10, 2020 certainly reinforces the circular economy. It is structured around 4 axes. It aims to stop waste, to mobilise manufacturers for better production methods, to inform consumers about recycling and finally to improve waste collection. Thus, the cutler Jean Dubost enters into this approach and engages in the circular economy with eco-designed products.
Jean Dubost, an actor committed to the circular economy
The cutler Jean Dubost, offers his knives since 1920. It is located in Viscomtat, considered the capital of French cutlery. Year after year, the manufacturer has been able to have its traditional know-how recognized but also its commitments. Indeed, the latter is now part of an eco-responsible approach focused on the circular economy. The beginnings of its commitment took place in 2009 with the obtaining of its first PEFC certification, a sustainable forest management program. On the other hand in 2008, the cutler was already developing knife handles in plant biomatter certified OK Compost. In 2020, Jean Dubost embarks on a new challenge. The cutler wants to integrate a little more into the circular economy. For this purpose, he is developing a new collection of knives with sleeves designed entirely of recycled plastic.
Jean Dubost’s new collection bears the name of SENSE, a choice that does not seem insignificant when you know how knives are made. Recycled plastic is then used as an innovative and eco-designed material called LE PAVÉ®. In parallel, LE PAVÉ® is committed to sustainability. Indeed, it is guaranteed for 25 years. Beyond being responsible and sustainable, LE PAVÉ® is also healthy, since it does not incorporate any chemical products. It is also local and produced in short circuit. Finally, if it is designed with recycled materials, it is also infinitely recyclable. Seen from this angle, we can finally say that plastic is fantastic.
Thus, for economic actors, it is necessary to understand the environmental issues. This must be taken into account in order to understand the role they have to play in society. Jean Dubost has already understood for a few years that every gesture counts. From now on, it is a little more committed and gives itself the means to succeed in its global eco-responsible approach.