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Exporting its products to China, a simplified route?

Exporting its products as a company helps boost sales, and is part of a long-term strategy. With the coronavirus pandemic, this practice is having an impact internationally, for health reasons. France is a country that imports and exports a large quantity of products of various kinds. Technology, food, cosmetics, medicines or even automobile are sectors where import/export operates throughout the year. But how is the journey of a French company wishing to export its products to a foreign country like China?

Exporting, a step-by-step practice

Before starting to export its products to a foreign country, a company must study the market in which it plans. It is essential to know whether end consumers are interested in the product or service, and whether competition is important… Or almost non-existent. Starting to export means deploying a large-scale strategy to continue its growth. In China, as in any country, the organization ahead of signing contracts is therefore essential.

There are many contacts in France to represent China and advise companies that wish to establish or offer their goods there. The chinesebusinessclub.fr is thus one of the preferred networks for a company that wishes to have contacts in the country of destination. This Club Business has been in existence since 2012 and has more than a hundred member companies in France and China. The company wishing to export has several expert contacts to position itself in the Chinese market.

Chinese investment funds in France such as Fosun or Jin Jiang allow companies to invest shares to hold property rights. This is not limited to China, but to all countries. The company can also get closer to Chinese banks to get more information about the country’s economic situation, and to invest well. In France, there are Chinese banks,such as China Exim Bank or ICBC.

An indirect strategy that is also bearing fruit is tourism. The Chinese appreciate France and go there on holiday, in Paris or Bordeaux in particular. They are mainly wealthy customers who love French products. This is a good panel to see if the products to be exported will please the Chinese market.

Find out before you export through Digital

Before launching and exporting to a foreign country, there are many contacts to be made with advisors in the target market. But the company can also analyze consumer behaviour without engaging in complex transactions for the trade of its products. The only “obstacle” is to master the Chinese language, because the country does not use the social networks and websites that the rest of the world knows.

Thus, the searches are carried out from Baidu, the Chinese search engine. From this interface, companies wishing to export can search for contacts and platforms can easily do so. Some well-known marketplaces such as Alibaba or Aliexpress allow you to discover the products and prices offered to sell its products.

In general, products can be imported freely into China,except for certain exceptions that are subject to restrictions. These are all products that compromise the security of the state, public order, health and public morality, or the protection of the environment. The list of restricted products is issued by MOFCOM (Ministry of Commerce).

Before exporting, the company must obtain an import license. Its delivery is automatic in the vast majority of cases. In some cases, it is the subject of an observation by the Office of Quotas and Licenses.

When imported into China, products may be enforcement of tariff measures. In particular, they set tariffs, and change if the import threshold is crossed. Other non-tariff measures are also applicable. They concern health, plant health and technical regulations… In short, anything that would impede the importation of foreign products.

A regulated process for selling abroad

China has specific regulations for companies wishing to export. In most cases, exporting is simple and does not require too cumbersome and burdensome administrative procedures. Since July 2004, it is enough to be registered with MOFCOM to export its products to China. But in the case of specific products, it is necessary to go through import export companies, authorized by MOFCOM.

Sources:

Exporting its products to China, Chinese law

How to export to China? Marketing China

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