Eneko and BPI France for digital training of executives

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Eneko’s training is a digital marketing training supported by Bpi France for companies. In 2017, Mélanie Mourait and Benjamin Segura created Ulk, a digital studio based in the Bordeaux region. Since then, they have offered their free training to leaders.

An initiative linked to the Recovery Plan

In January 2022, BPI France named Eneko’s training program as the winner of their training project. After 5 years of working with small and medium-sized enterprises and concrete case studies, Eneko is the winner. The official launch of the Eneko training center was signed following the conclusion of an agreement with BPI.

Studio Ulk, a company specialized in digital communication, launches the first Eneko training. It is within the framework of BPI’s call for projects France for the Recovery Plan of the France. This digital marketing support program is the result of eight years of expertise and provides strategic and practical insights.

According to AFNIC’s 2019-2020 survey, 71% of companies say their online presence is essential to their business. But less than half of the VSEs and SMEs surveyed were able to quantify the share of their income coming from the Internet (1).

Training in digital marketing to develop your turnover with Eneko

In the digital age, it is more important than ever for businesses to have a strong online presence. Potential customers turn to the internet to search for businesses and find the products or services they need.

By investing in digital marketing, businesses can reach a wider audience and increase their chances of making a sale.

From the creation of a website to the use of social media to advertise your products or services, it responds to the digitalization of uses and customer requirements for instantaneity and accessibility.

The Digital Report 2022 Global Overview, prepared in partnership with We Are Social and Hootsuite, shows that most of the connected world continues to grow. The latter seems even faster than before the pandemic.

Thus, to have an overview of the use of digital, we can observe the number of Internet users in the world. In 2022, they are now more than 4.95 billion (2). To date, Internet penetration is 62.5% of the total world population (2). These figures indicate that the world’s population has increased by 40% in the past year (2). An increase that could also have been more substantial. Indeed, the past year has seen many restrictions imposed on research and reporting by COVID-19.

On the social network side, in January 2022 there are no less than 4.62 billion users. This represents 58.4% of the world’s population (2). The number of users has increased by more than 10% in the last 12 months (2). Thus, all these figures prove the turn that the world is taking in the face of digital technology. It is appropriate for companies to follow suit.

Eneko, support adapted to all profiles of entrepreneurs

Eneko’s digital marketing coaching is accessible to everyone, regardless of level or area of expertise, thanks to a well-structured program that includes 5 courses.

  1. Understand digital marketing, the importance of maintaining your online presence to grow your business; Define your target, the person you want to reach; Make adjustments to adapt your communication and messages to your marketing objectives (3h)
  2. Learn the basics of Google tools: understand how Google works, optimize your Google listing and directory presence, create your first Google advertising campaign.
  3. Learn the basics of other acquisition levers, such as creating and integrating your website.
  4. Taking care of your online reputation: monitoring your reputation, improving the management of consumer reviews. (1 hour)
  5. Analyze and improve your performance by selecting key performance indicators (KPIs) and calculating the return on investment.

The keys to digital marketing in a perspective of economic redeployment

With the world now evolving online, companies must adapt their marketing strategies to meet the needs of the digital age. However, many companies are struggling to keep up with the rapidly changing landscape.

By leveraging existing assets and redeploying them in new ways, companies can stay ahead of the curve and reach their target audiences. In addition, companies need to focus on creating a customer-centric experience.

In the digital age, customers have more choices than ever before, and they are often inundated with marketing messages. To stand out, businesses need to create an exceptional customer experience that meets the needs of today’s consumers.

By understanding these key principles, businesses can create an effective marketing strategy that will help them thrive in the years to come.


  1. ONLINE PRESENCE AMONG VSEs/SMEs” Afnic, Results of the study Succeeding with the web (September 2019 – August 2020)
  3. Studio Ulk
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