click-collect-magasin-covid-bordeaux-business

Economy, proximity… New Aquitaine supports merchants

Economy and proximity are allied for local merchants. Sometimes hit hard by the crisis, small businesses in New Aquitaine must rebound. And for that, New Aquitaine is mobilizing. It is developing a strategy to support the development and retention of local players, particularly with the use of digital technology. Today, online sales are well developed, reaching new customers. A certain investment, sometimes even inconceivable for a small local designer, online sales is nevertheless a must today. A operation that the region wants to deploy as much as possible, to help more than 6000 businesses.

Digital, a pillar for developing economy and proximity

The neo-Aquitaine economy also relies on local businesses, artisans and creators. They are actors who contribute to the local activity, but who are aware of the difficulties related to health measures related to COVID-19. At the moment, with the curfew progressing at 6pm, these are key periods less than the shops are exploiting.

Indeed, the majority of customers come to the shops after their work,around 5pm / 6pm. Closing shop earlier is not positive news. This situation then has a strong impact on the local business economy,which worries the region. Thus, New Aquitaine is thinking of a strategy to revive their activity. And this strategy is all found: exploit digital,especially marketplaces to sell online.

Marketplaces are different from traditional e-commerce websites. These are large online sales platforms that bring together several merchants and craftsmen who offer their products for sale. A way to give everyone an opportunity to gain visibilityWithout paying a substantial sum. In general, a commission on sales can be used to pay the creators of the marketplace. For local businesses, this operation makes it possible to sell, and thus contribute to the regional economy.

Click and collect trade
Click and Collect allows you to buy your product and pick it up later in the store.

Thus, in November, the New Aquitaine region launched two actions to support local businesses and artisans. Actions at several levels: with existing marketplaces, and with sectors and territories in direct contact with businesses. A close relationship that promotes the development of the regional economy of local crafts.

A regional appeal to support the local economy

The pandemic and its direct impact on activity affect all sectors of activity. In the face of this, 6.1% of TPEs in New Aquitaine create an online platform with a click-and-collect service. An alternative that allows online sales,with the recovery of the property directly in the trade.

An economically viable decision, for which you must either have computer knowledge or have funds to invest. Nevertheless, the need to operate this channel is vital for all businesses, if only to get through this difficult period. Moreover, today, the use of digital technology is essential to remain competitive and visible.

To support local businesses and the local economy, local authorities and initiatives are also creating marketplaces. The region intends to support them in bringing these platforms to life. Thus, the Trezammarketplace, based in Anglet, offers this service to all shops and craftsmen. An application that allows you to “shopper” online, and discover all the local shops. Support to the local economy, then.

The Ma Ville Mon Shopping platform does the same, and offers to search for all local shops. Thanks to geolocation, it is therefore possible to find all the shops around you. Clothing, delicatessen, toys, designers… So many different shops for all needs. Everyone has a page on the marketplace, and can sell their products there. Customers can buy online, or choose to pay directly at the storewhen they pick up their purchase. A great boost to support the local economy, by promoting local creations.

In the long run, the region would like the marketplaces to “embark” thousands of small businesses, to give them the necessary visibility… In a sustainable way.

Businesses near economy app
Apps and marketplace refer to convenience stores.

Consuming local, a call for projects to convey the message

The region is therefore particularly involved in supporting the economy of local businesses. Through a new call for projects that it launches, New Aquitaine intends to restore dynamism to the city centres… But also encourage short-circuit consumption. This commitment echoes environmental issues that were widely highlighted and highlighted during the pandemic.

The first local initiatives concerned, for example, local producers,with the establishment of marketplace-type platforms. The latter list all producers close to you, and classify them according to their activity. The customer can then book his order and pick it up directly from the operation… Or be delivered directly to collection points in the heart of Bordeaux. The famous “Drive Farmers.”

The economy of local businesses and producers must be highlighted. A necessity supported by the New Aquitaine region. Supporting initiatives to bring together companies representing the sectors and know-how of excellence is not an option. This is an essential way to get the quality of local products recognized, and to encourage customers to consume them.

More than a question of visibility, it is a question of survival that arises. But also a question of recognition of the neo-Aquitaine quality of artisanal products.

Sources:

  1. Covid 19: Marketplaces to Support Businesses,New Aquitaine Enterprises, published November 4, 2020
  2. Shops in Bordeaux, My City My Shopping
  3. The human at the heart of shopping,Trezam
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