Crédit Mutuel Arkéa and the success of its online banks
Crédit Mutuel Arkéa is a leading player in the online banking market. Indeed, as a bancassurance group it consists of different subsidiaries including Fortuneo in France and Keytrade Bank in Belgium. These two entities contribute to the success of the group by gradually gaining more customers, recognition and services. It must be said that online banks are experiencing growing success. The Crédit Mutuel Arkéa group has been able to position itself in a promising sector as a precursor. Indeed, he acquired Fortuneo in 2006 and Keytrade Bank in 2016.
Crédit Mutuel Arkéa has one million customers on its online banks
On July 18, 2022, Crédit Mutuel Arkéa proudly displayed its leading position in the online banking market. With Fortuneo and Keytrade Bank, the group now has one million customers on these banks. This enthusiasm for both banks can be explained in particular by a recognition of the quality of the offer, services and customer satisfaction. Since the acquisition of these two online banks, Crédit Mutuel Arkéa has been able to stay the course in a changing context. Indeed, over the years, the group and its two entities (Fortunéo and Keytrade Bank) have set up and consolidated a range of solutions to meet the needs. Thus, the objectives were flexibility, speed and modernity.
For several years now, Crédit Mutuel Arkéa has been demonstrating its conviction to integrate the investments of online banking. The objective for the group is to enrich its banking network with solutions for all. Indeed, online banks offer other advantages than traditional banks. In this sense, it is an asset for the group, which can thus improve the customer experience while integrating new solutions. Thus, the group benefits from the various virtuous synergies that complement the bank’s businesses. Thus, it can direct all its customers to a range of solutions that fully adapt to the needs and profiles of each.
Online banks that appeal to young people
The two banks Fortuneo and Keytrade Bank contribute to the success and progression of Crédit Mutuel Arkéa’s client portfolio. In 2021, the group will reach 5 million members and customers. The success of both entities is particularly noteworthy in the 18-35 age group. The latter appreciate the offer of innovative products and services.
Indeed, among the motivations of young people the characteristics and functionalities of online banks are important. The idea with online banks is to have a better real-time management of your budget. For this, the implementation of certain technical features is a plus. While this point is now mastered by mobile banks, traditional banks have less control over this. At the same time, these banks are also appreciated for their reduced bank fees as well as for their speed of opening accounts.