Coffee, wine, gluttony, responsible business, a way out?

Responsible business is becoming more and more important in everyday life and in the expectations of consumers. Since containment, the interest and appeal of local consumption has increased sharply. At issue is the desire to contribute to the recovery of local traders and producers. But also the desire to consume short circuit products, far from exports of products from the end of the world. Fashion effect or sustainable trend of responsible business? Between reasoned production, the value of Made in France and the use of more natural cultivation techniques… The entire production is renewed.

Responsible business, a hand outstretched towards local consumption and committed

Local consumption is therefore growing and allowing local producers to promote their products. In this way, producers highlight their commitment to serving their partners. This applies in particular to coffee production, for example. Thus Araku offers in France an organic, eco-responsible coffee that comes from India, considered one of the best terroirs in the world. It combines ancestral know-how with reasoned production. Thus, the 40 tons of coffee produced annually allow the 10,500 farmers to live decently. An organic and fairtrade social initiative that seduces the territory. More than 100 outlets are used to promote this brand in short circuit. Because Café Araku deals directly with The Indian farmers, who are together in a cooperative. Thus, no intermediary, for the shortest and direct relationship possible. Responsible business affects many sectors, especially in food.

In Bordeaux, the Saunion Chocolate Factory is a reference in responsible business. Created in 1893, it has established itself in Bordeaux and puts at the heart of its operation the choice of the best raw materials. In particular, it works with local suppliers for all aspects of packaging design. In addition, the Saunion makes as many deliveries as possible by bicycle, where the distance allows, to place itself in an eco-responsible approach. These are all points that allow the brand to promote regional employment, while being committed to the conditions of producers. To reinforce this commitment, the company joined the Club of Engaged Chocolates, a movement created in June 2020. It resembles more than 100 chocolatiers, and works for sustainable cocoa and environmental preservation. All while properly paying the producers, so that they can live decently.

Chocolate, a reference for responsible business

A phenomenon accentuated by COVID-19, a responsible and reasoned trend

As a result of the COVID-19 containment and pandemic, many countries are blocking imports and exports of goods. This is a more encouraging incentive for consumers to buy locally, and this translates into many initiatives. In New Aquitaine, this includes farmers who are producers,who have set up a drive system. This drive allows consumers to buy baskets of products from local agriculture around Bordeaux. But this phenomenon is also felt on wine, the mainstay of bordeaux’s economy and agriculture. Consumers are increasingly sensitive to the composition of the products they buy. This also applies to products used to grow products.

For wine, the renewed interest in organic and reasoned agriculture is prompting winemakers to start organic. A major shift, which could ultimately have a significant impact on soil health. An important awareness on the part of consumers, determined to turn to a responsible local and sustainable business.


Araku: more than ever the model of tomorrow Araku

Saunion Chocolate Maker

Club of Engaged Chocolatiers – Card of committed chocolatiers

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