Bordeaux, a safe bet for Betclic

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Betclic settles fully in Bordeaux. The leading sports betting site in France has more than 450 employees. Nicolas Béraud, CEO of the Group, has chosen to transfer the head office in Paris and the offices to Bordeaux. After a first phase at Mama Works, the company is now fully established within Whoorks. Bordeaux, a strategic city full of opportunities for the future of Betclic: indeed, the premises are more spacious, and conducive to development, with advantageous prices. Not to mention a dynamic market…

“Playing involves risks: debt, dependence… Call 09 74 75 13 13 (non-surcharged call)”

Betclic partner of the Professional Football League for 2020/2021

From 2020/2021, and for a total of four seasons, Betclic offers itself a strong football partnership. It becomes the official platform for sports betting, Ligue 1 and Ligue 2. He joins Uber Eats, BKT, or more recently, the chewing gum brand Hollywood, already well engaged in this sport…

The offer that we will deploy as part of this partnership will allow all French football fans to live their passion even more intensely.

Nicolas Béraud, founder and CEO of Betclic

Today, nearly 10 million players use the platform, especially for horse betting. A way to digitize a target audience, 18-35 year olds, to “give them a taste for challenge”. An audience that the League hopes to retain on its screens, beyond the stadiums. Ligue 1, Ligue 2 or Champions League are traditionally more than substantial advertising media.

We are very pleased to welcome Betclic as a partner of Ligue 1 Uber Eats and Ligue 2 BKT. The arrival of this new partner demonstrates the attractiveness of our two competitions. Alongside Betclic, a modern and strong company for young people, we find the best partner to support us in our recruitment and digital engagement challenges.

Didier Quillot, Executive Director General of the LFP

Faced with the PMU, or Zeturf, advertising investments are indeed more than substantial, to stay in the race…

Betting on innovation in the heart of Bordeaux

Bordeaux is a city of innovations, focused on research and development, enjoying the precious French Tech label since 2014, with skills that are not present elsewhere. Of a reasonable size, and today very well served by the LGV which connects it to the capital, but also the airport which connects it to the rest of the world, Bordeaux attracts many large groups such as OVH or Ubisoft.

The development of the districts, between Bordeaux Euratlantique, Brazza or the Bassins à Flot show a certain modernization, a hand extended to new companies and also groups like Betclic, installed in 2019 in the new offices of more than 3000 m² of the Bassins à Flot district. However, the online betting giant arrived in April 2018 in Bordeaux, in the Coworking space Mamaworks with its 150 employees.

Nicolas Béraud also wants to withdraw from the British capital because of Brexit, which could have long-term impacts on Betclic’s business. In view of the diversity of sports and the amounts committed, whether card games, online poker, PMU races… decisions are needed.

A sector that is the subject of debate, particularly in Bordeaux

In Bordeaux, since 2018, the Chair of Regulation of Gambling, initiated by the Bordeaux University Foundation, brings together the main players in the sector, such as the Française des Jeux, the Casino Barrière Group (Casinos), Betclic, the PMU, Zeturf or the ARJEL – Regulatory Authority for Online Gaming.

With the Foundation’s researchers, the goal is to be able to better take into account the social consequences of online betting, both economically and for the health of players. Regulatory mechanisms are essential. Indeed, the gambling and gambling sector is experiencing strong regulation of its activity. A protective mechanism, in order to take into consideration in particular the phenomenon of addiction.

The University of Bordeaux has positioned itself in the long term on the subject of the legal framework of the gaming sector. The chair set up responds to the desire to develop particular aspects of research on the sector, in an expert manner.

“Winner or loser”, the player needs coaching…

The main missions that the Chair has set itself are to promote research on
with the organization of symposia in particular, or support for theses and dissertations related to them.

On the other hand, the Chair wishes to train professionals and students alike on the specificities of the gambling sector. Finally, international cooperation is promoted.

The Chair of Gambling Regulation is scientifically directed by A. ROUYRE, Professor of Public Law, S. MARTIN, CRDEI researcher, and J.-B. VILA., researcher at the Léon Duguit Institute.

Betclic seeks to seduce with humor

Thus, to support its partnership with the Professional Football League, Betclic has surrounded itself with the LAFOURMI agency. The goal? Communicate about your activity by staging players, sports bettors, in a humorous, even absurd way. By magnifying the line, Betclic hopes to uninhibit players, a bit like McDonalds and its famous “Come as you are”.

The films were broadcast on Canal+.

https://youtu.be/WM7zq7-7zok

An international presence that is intensifying

In recent years, online betting platforms have multiplied and competition is important. Today, Betclic is present in more than 20 countries, spread across Europe, and seeks daily to meet the expectations of its customers, expectations that change over time with the explosion of smartphone use, at the expense of the computer for sports betting: in fact, 80% of the connections on Betclic are made today from a mobile. this is why the company is developing its activity on mobile applications, and the Bordeaux location could allow it to attract new talent.

With these changes, online betting has seen a significant increase, by more than 56%, increased in particular by major sporting events played in recent years such as the Euro football 2016, which took place in France.

Moving to Bordeaux, a bet that could pay off big in the long run for Betclic…

Sources:

Betclic

Press Release France 2023

Press release Professional Football League

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