What are the challenges for Bordeaux companies in September?

In September, everything starts again: school, holidays, work issues… After a (relatively) quiet summer, it’s time to take stock and prepare for the challenges of the coming months.

For companies, this means making the right decisions to ensure their development and growth.

What are the main challenges for Bordeaux companies in September?

The economic context is still uncertain and the health situation remains complex. According to the Girondine Economy Barometer of the 4th quarter of 2021, 44% of managers have seen a stabilization of their activity and 30% have noticed a decline between the 3rd and 4th quarter (1). In this context, companies must be agile and react quickly to changes. This means being able to anticipate market trends and seize opportunities that arise. It’s also important to have a clear understanding of your target market and competitors. Knowing the needs and expectations of your customers is essential to offer them the right products and services. As for your competitors, it is important to know their strengths and weaknesses in order to position yourself in the most advantageous way possible.

Finally, it is essential to have a solid business plan that takes into account all the uncertainties of the current context to deal with these issues. This will allow you to make the right decisions for your business and ensure its long-term development. Bordeaux companies are confident in the future of their structure. Indeed, according to the Barometer of the Gironde Economy, 79% of business leaders are confident about the future of their structure (1).

(Re)develop good strategic habits

Target your customers

The market is constantly evolving, as are your competitors. To make the right decisions, you need to be well informed about the latest trends. BORDEAUX Business gives you an overview of the situation and provides you with key information to help you make the best choices for your business.

To make the right decisions, you need to know who your customers are and what they want. Take the time to segment your customer base and identify their needs. You will be able to better target your communication and offer them products or services that meet their expectations.

Stay up to date with the latest trends

To make the right decisions, you need to be aware of the latest market trends. This means being aware of new technologies, changes in consumer behaviour and the arrival of new players in the market. For example, the health crisis has unveiled new trends. With the arrival of COVID, 90% of French people have changed their habits (2). They developed new needs. They are now looking for more security, well-being, meaning and value thoughtful purchases.

Develop a flexible strategy

In an ever-changing environment, it is essential to have a flexible strategy. This means being able to tailor your plans to the situation and seize opportunities that arise. Don’t be afraid to experiment and try new things. The main thing is to always keep an eye on the market and be prepared to adapt your strategy if necessary.

Don’t forget the stakes of your competitors!

Your competitors also make decisions that can impact your business. Monitor their strategies and be prepared to adapt… BORDEAUX Business informs you of all the news in your sector so that you can anticipate changes and make the best decisions for your company.

But how do you make sure you’re making the right choices?

Making the right decisions for your business in September requires a clear understanding of the challenges your business faces. There is no magic formula, but there are a few key points to keep in mind. First, keep up to date with the latest trends in your industry. Then, take the time to analyze your situation and that of your competitors. And finally, trust your intuition.

The main challenges for Bordeaux companies in September are to stay informed of trends in the sector, to analyze their situation and that of their competitors, and to trust their intuition. With a little knowledge and a lot of common sense, you can give your business the best chance of success in September with regard to the stakes.


  1. Barometer of the Girondine Economy: contrasting results at the end of 2021” CCI Bordeaux Gironde, article of 8 February 2022
  2. Buddies first, Wellness… target your profiles and strategic consumer trends” GFK, article of 13 September 2021
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