Bord’eau Village, growing results following a successful repositioning

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Bord’eau Village posted satisfactory results in mid-January. Indeed, halfway through the winter sales, the Bord’eau Village site, which includes sheds from 15 to 19, shows very good results in growth. Indeed, the turnover increased by 25% compared to the previous year. This growth is the result of a repositioning orchestrated by the Société de la Tour Eiffel. It puts its expertise at the service of companies of all sizes in order to deploy the entire real estate cycle in all its stages of development.

Positive results despite the health crisis

According to the survey conducted by SDI, the Syndicat des Indépendants et des TPE, 2022 is far from a success for the sales period. Since 2018, merchants have become accustomed to events that call into question their sales. Indeed, they experienced the yellow vest crisis, the pension crisis, then the COVID-19 health crisis. Thus, 2022 is the 4th year punctuated by obstacles that prevent the normal movement of consumers. Local shops say 75% of them have a negative opinion on the balance sheet. 77% of them see a drop in turnover ranging from 10 to 30%. This drop in activity is explained in particular by the implementation of teleworking, which has reduced store attendance for 85% for respondents. This phenomenon is all the more telling in large cities. By working from home, consumers are less likely and less tempted to go to the store.

The winter sales, a success

However, for Bord’eau Village the observation is somewhat different. Indeed the winter sales period is rather a success. Bord’eau Village claims a 25% growth in turnover compared to the previous year. This growth is notably the result of 75% of the brands present on the site. The Bord’eau Village site is a mixed complex of 29,300 square meters. It is located in a privileged location along the Garonne. In the heart of the 5 sheds that make up Bord’eau Village, 28 shops, 13 restaurants, offices, a school and a gym take place. The success of the place seems to lie in its mixed dimension which is placed against the foot of traditional shopping centers. The place then gives a unique experience to consumers by meeting all their needs while offering them a pleasant outdoor environment in the open air

bordeau-village-quais-hangar-garonne-bordeaux-business
The Bord’eau Village complex belongs to the Eiffel Tower company

Bord’eau Village offers itself a new face to meet consumer expectations

The quays of Bordeaux hold a large place in the history of the city. They are the legacy of the city’s maritime grandeur in the 1800s. In 1925, the sheds were built on the quays to accommodate and store goods. Years later, the architect Claude MARTY gave a new face to the hangars, the Quai des Marques. Recently, thanks to the Société de la Tour Eiffel, the Quays have acquired a new identity that aims to revitalize the place. The quays of the Marques become Bord’eau Village.

This is a mixed repositioning that makes it possible to welcome new national and international brands. With this new strategy, the objective is to adapt the existing offer in order to meet consumer expectations. Thus, the brands enter into a virtuous dynamic. Indeed, Bord’eau Village offers an open-air setting that allows Bordeaux residents to go shopping as well as to go to work. The place therefore brings together a set of offers that are energized one between the others. A mixed vision that has proven itself during the sales.

Sources:

“Winter sales up 25%* at Bord’eau Village” Société de la Tour Eiffel, press release of 28 January 2022

Winter sales report” SDI, survey from 3 to 6 February 2022

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