Boulangerie Ange and its two points of sale in La Teste and Biganos are once again renewing their solidarity commitments. Indeed, during the health crisis, bakeries supported restaurateurs. Now during the fires that ravaged most of the forest, the bakeries of La Teste and Biganos were in solidarity with the soldiers of the fire who struggled for many days between the heat wave and the delicate terrain. No less than 1000 firefighters were mobilized on the two homes. The situation turned out to be very difficult. The fire spread 3 kilometers from the bakery Ange de la Teste Parc des Expo. In this context, Emmanuel Lamarsaude, franchisee of the three bakeries in La Teste and Biganos decided to make and supply salads and sandwiches free of charge to the soldiers of the fire.
So every day the bakeries offered no less than 1000 meals to support the effort of the firefighters who fought tirelessly. This operation was made possible thanks to the will of the teams of 3 bakeries, often volunteers. Indeed, the employees have shown themselves to be very involved and supportive. It must be said that the events brought together the inhabitants of the Bassin d’Arcachon around a solidarity impulse to try to preserve this precious place of life. Two partners have also made this action possible. These are Transgourmet who provided the ingredients free of charge and Petit Forestier who lent a refrigerated truck.
Chalet Gourmand or Oh Marché offer their takeaways in the Ange bakery in The Teste-de-Buch. A solidarity initiative carried out by the network of franchises to 171 bakeries. If bakeries remain open, not all restaurateurs have the opportunity to set up a take-out service, especially since the consolidation of shops also helps to limit travel.
Overcoming the health crisis in food, the choice of Angel
Beyond the marketing aspect of such an announcement, it is above all for the Angel franchise an initiative that allows it to affirm its values. First of all, as close as possible to consumers, by continuing, in accordance with health rules, to support local food.
Secondly, the integration of the takeaways of their fellow restaurateurs in the shop windows reminds us that the local economy is above all a fragile, interdependent ecosystem. A little practical and useful solidarity doesn’t hurt. At the Teste-de-Buch, for example, the Ange Emmanuel LAMARSAUDE franchisee has been welcoming the small dishes of two other gourmet brands into its shop windows since November 2. Oh Marché, at The Teste-de-Buch, usually offers its dishes in the heart of the municipal market of The Teste, with regional products, seasonal, and ultra fresh.
Chalet Gourmand, in Gujan-Mestras, is also invited to the Angel showcase. This Gujanese tea room, a veritable cavern of the treasures of gluttony, is also accessible by order, by drive or for home delivery.
Proceeds from take-out sales are fully donated to partner restaurateurs. An initiative proposed in the windows of all Angel franchises
It is our way of being in solidarity with the local trade and of supporting our fellow restaurateurs and entrepreneurs with whom we share many things.
Not all restaurateurs will get through this crisis. Hard-hit by the closures of the first wave, and the decline in tourism in some regions,
A grumbling, even despair, as Chef Philippe ETCHEBEST regularly mentions. While some restaurateurs have been able to pass the digital mark, speeding up the implementation of delivery or takeaway sales, especially with Ubert Eats or Just Eat, is not enough. At most it allows to “limit the break” … When business models and the cost of commercial funds rely on a wider clientele, in the dining room, in groups… A clientele that consumes and accompanies drinks dishes in particular.
Some have been able to go further in the model of restoration. They offer a real culinary experience at home, such as the Cent33, which offers to buy its famous ceramic crockery. A way to rediscover the charm of the restaurant in its interior. Others, beyond the crisis, had been able to think of a specific model. In bakery in particular, by reducing installation costs, with extremely small product surfaces. This is the case for the P’tite Bakery. Limiting loads is a key element of survival.
However, despite the aid promised and paid by the State, it is difficult to envisage the restaurant sector recovering after this crisis as intense as it is lasting… Gourmet France may not have the same flavour⁻s flavour anymore… Unless the solidarity initiated by each other opens the way to the emergence of cooperatives or other forms of management, preserving the independence of restaurateurs while allowing them to face the vagaries of their business.