AOC of Bordeaux, wines to discover on holiday

The AOC of Bordeaux are to be discovered this summer! While the summer season is an important time for the region, the opportunity is ideal to discover the wines of the Bordeaux region. In August, wine producers travel to Arcachon and Biscarrosse, the time to promote their creation, and to reward the most promising wines. Beyond a seduction operation, this event also aims to reward the effort of winegrowers… And to revive an oenological tourism left aside with the pandemic, while it was promised good results, as in previous years… An event to seduce both tourists on holiday and locals.

The Bordeaux AOCs in the spotlight in Nouvelle-Aquitaine

In August, the Wine Tour is an event that should not be missed in Arcachon and Biscarrosse. The reputation of Bordeaux wines is well established: it is intact throughout the world. However, the pandemic has not had a positive impact on Bordeaux wines. Whether it was the Bordeaux AOCs, or the Bordeaux Supérieur, the period was not the easiest. Indeed, the lockdowns have severely limited tourism as well as wine purchases.

On the professional side, the situation is no more positive. Restaurants, the main customers of winegrowers, no longer order because they cannot open their establishment. This creates a significant deficit for the activity of producers. Also, the gradual return to normal activity makes it possible to relaunch communication around wines, estates … But also to promote new vintages, more in line with today’s vines.

For companies, it is therefore the ideal time to relaunch the activity by registering at the heart of an event around wine. The cities of Arcachon and Biscarrosse were not chosen at random. These are two cities close to the vineyards of Bordeaux, but also two seaside destinations very popular in summer for tourists. An opportunity to seduce two populations: tourists, but also locals with the AOC of Bordeaux.

Also, to support this event, which has important stakes for winegrowers, communication was required. A communication that winegrowers have been taking care of for many years for all lovers of this wine in France and abroad… But today focused on locals, who appreciate a local wine. An AOC from Bordeayx that makes the difference, that stands out from the others.

Bordeaux white wine grapes
The event showcases the white wine of Bordeaux.

Arouse envy and curiosity

The promise of an AOC Bordeaux taste experience seduces the taste buds of curious wine lovers. For the occasion, a village allows you to participate in several activities around wine. Competitions to win goodies around wine, presentations of new vintages during tastings in partner restaurants… But also an introduction to oenology, to learn how to taste a wine and appreciate it. This is an activity very appreciated by locals, eager to discover the terroir.

For this event, the organizers are establishing a very close relationship with local wine merchants and restaurateurs to maximize the impact of the event. A relationship that makes it possible to revive the activity by seducing important players and customers for the sector of activity… And at the same time seduce a clientele of individuals who appreciate the AOC of Bordeaux.

In order to crown the event, the organizers are setting up a ceremony of the Oscars of Bordeaux 2021. As with films, wines are rewarded according to several categories according to their composition. In total, 24 different wines will be rewarded, in several categories. First the white Bordeaux category, then Bordeaux rosé, Bordeaux Clairet and finally the Crémants de Bordeaux. Categories dear to the heart of Bordeaux, appreciated around the world.

This kind of event has the objectives in addition to promoting the AOC wines of Bordeaux, to attract new consumers. People on holiday, potentially future wine tourists who want to discover the estates and vineyards… But also to give visibility more locally to bordeaux wines… While promoting new wines from the cellars. It is therefore an event at stake, which could well be repeated next year.

Sources:

AOC Bordeaux go on summer tour – Bordeaux Supérieur press release of 29 July 2021

The Bordeaux Summer Wine Tour 2021 – Planète Bordeaux

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