AirBnb and K-pop, a never-before-seen experience

Airbnb and the K-pop phenomenon are at the heart of users’ homes. K-pop appeared on the territory recently but it already has many followers, especially among young people. Psy’s hit “Gangnam Style,” written and performed in Korean, is the starting point. A real success, it marks the beginning of the phenomenon in our society. Mixing rhythm, pop culture, choreography and dress codes, K-pop seduces.

Today, it brings together a large community of fans who are increasingly involved in the movement. At a time when sanitary conditions do not make it easy to travel or attend Concerts Airbnb relies on online experiences. Thus, the platform launches the event Inside K-pop. For 6 days, K-pop fans will be able to discover their artists as well as the underbelly of the music ecosystem (1). It’s time to fasten your seatbelt, head for South Korea, behind your computer!

The K-pop phenomenon highlighted by Airbnb

For those who do not know the movement, it may seem very strange. Indeed, K-pop has very specific codes, Airbnb offers to decrypt them. The singers, often young, have extravagant looks, accompanied by gravity-defying haircuts. In a completely offbeat universe, they perform songs in Korean about love, friendship, human relationships…

Communication tied to the nearest millimetre is also the basis of the movement. Its aim is to place artists as true icons. Thus, K-pop is at the heart of the Hallyu movement, or K-wave, one of the cultural phenomena of South Korea. It will include different musical styles from rock to jazz, hip-hop and R’n’B, with a golden rule, rhythms full of energy. In 2018, K-pop’s three major production companies, SM Entertainment, JYP Entertainment and YG Entertainment, grossed as much as 2,800,000 euros (2). The K-pop music industry is a pay-as-you-go industry.

Thus, in the face of the success of K-pop, Airbnb wants to offer new experiences in accordance with its time. This action also reveals a desire to rejuvenate its target audience. For this, Airbnb offers an immersion to users all over the world, in the univer of K-pop. Alongside Warner Music Korea, the platform offers Inside K-pop, a festival of Korean music discovery and culture.

Airbnb’s K-pop festival will take place from January 25 to 30, in the form of 14 all-digital experiences. The lucky registered will be able to discover, singing classes, rehearsals, makeup tutorials or even tips to succeed his photos. The goal is for each participant to slip into the shoes of a K-popstar. To offer an even more human experience It will also be possible to exchange with stars during mukbang. It is a practice of eating dishes typical of Korean supermarkets in front of their audience.

With Airbnb, it’s possible to discover Korean culture from its living room

Living unique experiences from home

Thus, the K-pop festival proposed by Airbnb, enriched the wide choice already offered by the hosts of the platform. A unique opportunity to discover Korean culture. Indeed, Airbnb, does not offer only accommodation solutions. Since 2016, the platform has offered the opportunity to do activities focused on discovery and human relationships. The aim is to offer a real immersion in the world of the guests and to discover a destination in a different way.

However, the year 2020 and COVID-19 have restricted many travel or discovery projects. In April 2020, the platform decided to offer online experiences in order to respond to the problems imposed by the health context. These new experiences allow guests to supplement their income. They also allow travellers to satisfy their thirst for discovery directly from their living room. The Airbnbplatform thus places itself as a place of exchange and proximity even though social distancing is the rule.

Thus, following the pandemic, most of the concerts were cancelled leaving many fans in disarray. Airbnb’s Inside K-pop is also to give all K-pop fans a moment of relief, right on the streets of Seoul, right from home. The program is rich and varied. The stars of the bands Monsta X, The Boyz or Dreamcatcher will discover their world and their culture through immersive and intimate experiences.

The K-popfestival, Inside Kpop is a virtual passport to Korea. A true vector of energy and creativity, it sets itself like a breath of fresh air with an xotic taste. The K-pop takes on the world a little more and invites itself within its living room. So here’s a new way to travel from home. Suffice to say that the ticket is not exorbitant since each of the online experiences is offered at a price of 20 US$. In 2021, the discovery of the world has no limits, finally, almost, just open your computer.

Sources:

(1)“Airbnb Launches Online Experiences Festival in the Heart of Korean Pop,”Airbnb, January 18, 2021 press release

(2)“The kpop and numbers”,Planete-coree.com

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